Kiu
The go-out style anywhere you like.

What is KiU?
KiU supports outdoor leisure for adults.
KiU was launched in 2013 by WORLD PARTY CO., Ltd.
The goal of KiU is to have people enjoy every moment in any weather.
KiU wishes everyone to feel comfortable under numerous unusual conditions that may possibly occur during such times.
“Kiu” is the long awaited rain of happiness.
“Kiu” (喜雨) is “blessed rain” after the long dry weather in Japan.
The drought season causes shortage of life line for people, such as water itself and agricultural products.
In Japanese Haiku, “kiu” is used as a term to express the summer.
We feel that people in the past coexisted with nature much more naturally and lively compared to us living now.
Treasuring what we can do now and taking a step at a time-this the wish of KiU.
Air-light Umbrella
Folding umbrella surprisingly light, only 90 grams!

It weighs only 90g, that you may forget you’re carrying it. Carbon fiber is used for the shaft to reduce weight. It comes in handy in sudden downpours or unexpected sunlight.


Use it 365 days.
Light colored umbrellas cut over 80% and dark colored umbrellas cut over 90% UV rays. It will protect you from both rain and sun.

Carry it every day.
It is suitable for carrying it every day as it is lighter and smaller than a smartphone. Not only small, but it will open up to an average Package size of folding umbrella.
Tiny Silicone Umbrella
Folding umbrella only 17cm, but sufficiently long 90cm in use.

This umbrella opens up to 90cm in diameter yet folds up in a very compact form. The stretchable rubber strap can be attached to your bag and carried easily.


Use it 365 days.
Light colored umbrellas cut over 80% and dark colored umbrellas cut over 90% UV rays. It will protect you from both rain and sun.

Small and functional.
It measures 90cm in diameter in use, but only 17cm long when folded