KiU supports outdoor leisure for adults. KiU was launched in 2013 by WORLD PARTY CO., Ltd. The goal of KiU is to have people enjoy every moment in any weather. KiU wishes everyone to feel comfortable under numerous unusual conditions that may possibly occur during such times.
“Kiu” is the long awaited rain of happiness. “Kiu”（喜雨） is “blessed rain” after the long dry weather in Japan. The drought season causes shortage of life line for people, such as water itself and agricultural products.
In Japanese Haiku, “kiu” is used as a term to express the summer. We feel that people in the past coexisted with nature much more naturally and lively compared to us living now. Treasuring what we can do now and taking a step at a time-this is the wish of KiU